The Benefits of Video Marketing

Marketing with video production has become absolutely critical as we round the corner into the last quarter of 2023. There is no tool more powerful in your arsenal than engaging your potential customers through the power of video. Single-handedly the highest ROI bare none. In this post, I’m going to walk you through the most important features you need to know about why you need to invest in video as a marketing tool and why it needs to be your top priority.

The ROI of Investing in Video Production

video impact on product or service understanding

When asked, video marketers who used video in their strategy for 2023, gave these answers to assess how video had impacted their key marketing strategy:

  • 96% of video marketers say video marketing has increased user understanding of their product or service.
  • 95% say video marketing has helped them increase brand awareness.
  • 92% say video gives them a good return on their investment – another all-time high.
  • 91% say video marketing has helped them increase traffic.
  • 90% say video marketing has helped them generate leads.
  • 87% say video marketing has helped them increase sales.
  • 87% say video marketing has increased dwell time on their website.
  • 53% say video marketing has helped them reduce support queries.

So what exactly does this tell us? Time and time again we see video production beat any other form of media. By increasing brand awareness, companies can reach out to potential clients and convert viewership to sales. Having a professional video embedded on your home page and other valuable videos scattered throughout your site also creates increased SEO which helps drive new traffic to your site.

Discover 5 Essential Types of Corporate Videos Every Business Needs

How To Boost Your Google Search Rankings

Video marketing can lead to real income revenue. Just the act of placing a video on your homepage can increase traffic to your website by over 85%! This is because Google bought out YouTube in October of 2006 and has since heavily favoured video production on any website. The more you embed video all over your site, and the more active you are posting new videos on social media, the more Google tends to favour your site and rank you higher on its search engine. Google SEO absolutely loves video production over any other form of media. By how much you may wonder? More than 55 times more likely!

When you have a story to tell, making a video to explain your story is the easiest and most fluid there is to get your point across and attract potential customers. What is your product and how is it different from your competition? What’s the story behind it? If your story is about a service you offer, describe it in a short video production. Show them not only how it works, but why it works.

In conversations with your clients, what have they said about you and your product that they favoured the most? Add some video-based testimonials of your past clients giving first-hand accounts of what it was like to interact with you and your service. In a world of DIY, people want to see and hear videos of your clientele praising your service or product, especially if they can speak about how much more revenue they created because you helped them. These kinds of videos are fast and easy, and really essential to not only growing your business but increasing your Google search engine results.

Converting Viewers to Customers

video impact on sales

Giving your customers information is a great way to educate and empower them to make the decision to reach out to you. Before they pick up the phone or fill out that contact form, however, they need to trust that you’re the best person their money can buy, and that’s where your video comes into play. As you educate your potential customers, you gain credibility as an expert in your industry.

Posting an explainer video is a fantastic way to show your customers who you are and how you can generate revenue for them. With a simple 1 to 2-minute video, you will keep your potential customers engaged long enough to build that trust. Once that trust is built, your potential customers are far more likely to reach out to you, where you then convert them into actual clients.

In the last year of 2023, after watching a product video online, 87% of consumers bought the product or service they were interested in because they watched a video about its benefits. In addition, videos sent by email as a link increase the follow-through by up to three times as much!

Video production doesn’t need to be expensive, but it does need to be creative!

I applaud anyone who takes the initiative to create videos to promote their brand (and I will dedicate an entire blog to this in the near future). However, grabbing your iPhone and pointing and shooting does not mean your Inbox will soon be flooded with potential customers. Creating a professional-looking video video means good storytelling and creative dynamic images that keep your viewer engaged. By making a video that clearly looks amateur, you are telling your audience that you’re not willing to invest in impressing them, even though they should be investing in you.
The perceived value of the video you create to attract more business is 100% reflective of the effort you are willing to dedicate to your potential clients. The more professional your video looks, the more people will simply take you seriously. The more engaging the storyline, the longer viewers will stay watching it, and the more you will improve your SEO.

A professional-looking video not only represents your brand, but it represents your expertise. Almost all consumers use customer service as a reason to decide whether they will do business with you. So if your video production looks like something anyone could create, how can it possibly stand out amongst your competition? Your brand affinity augments your perceived customer service. A poorly crafted video tells your audience that the customer service that comes with it is equally poor. If you’re a professional in your field, make it obvious to the people who watch your promotional video.

As a videographer with over 25 years of experience, I can help you with all your corporate video production needs. Serious Moonlight offers video production services to businesses and organizations in the West Island and Montreal area. Visit our corporate video production page to learn more about our services.

Ivan Presser

About Ivan Presser

Ivan Presser, the creative force behind Serious Moonlight Productions, brings over a quarter-century of digital imagery expertise to the vibrant cultural and business heart of Montreal. Specializing in video production, video marketing, as well as photography, Ivan’s approach is anything but ordinary. His expertise in video production is shown through his work on national television shows like Masterchef Canada, interviews with notable Canadian figures such as Brian Mulroney and Jean Charest, along with collaborations with various production studios in Montreal and clients globally, such as Microsoft, Bell, McDonald’s, and SAP.. Read More