Understanding Corporate Training Videos for Effective Employee Learning

Every workplace will need to provide corporate training at some point, whether there are new employees, new software, or updated corporate materials. Training offers your staff the essential and most up-to-date skills and information they need to perform their work efficiently and effectively. One method of delivering this knowledge is through corporate training videos.

In this post, I will define corporate training videos, explain why your organization should include them in its list of essential corporate videos, and discuss the key elements, including format, that will transform your training videos into effective learning tools.

Key Takeaways

  • Corporate training videos are essential for professional development, covering a wide range of topics from product knowledge to compliance and safety.
  • High-quality, visually engaging training videos keep employees interested and help them retain information better, leading to more effective learning.
  • Using corporate training videos ensures uniformity in training delivery, reducing the need for varied training materials and in-person sessions, ultimately saving costs.
  • Investing in professional video production enhances the effectiveness and appeal of training videos, supporting employee growth and organizational success.

What are corporate training videos?

Corporate training videos are workplace instructional content produced in a video format with the goal of promoting professional development. As a videographer, I believe corporate training videos are essential for professional growth. They bring workplace training to life, covering everything from product knowledge to leadership skills, human resource policies, new hire orientation, workplace compliance, safety, and essential skills. These videos make learning engaging and accessible, helping everyone in your organization develop and thrive.

Why make corporate training videos?

Some clients ask me: why should my organization have corporate training videos? While there are many reasons, here are my top four:

  1. Enhanced Engagement and Information Retention: Visual content keeps employees interested and helps them retain information better. Training videos capture attention and encourage active participation, leading to improved learning outcomes.
  2. Accessibility and Flexibility in Learning: Isn’t it true that we don’t all learn in the same way? Training videos cater to different learning styles and preferences. They allow employees to learn at their own pace and revisit content as needed.
  3. Consistency in Training Delivery: Training videos ensure uniformity in the information presented. Instead of creating a mix of worksheets, presentations, and one-off in-person sessions, having a set of corporate training videos means you can have a single, effective, and efficient method for delivering training.
  4. Reduced Training Costs: Training videos are cost-effective. They allow you to train large groups or employees in different locations without incurring significant expenses, making the training process more economical and efficient.

What are the typical formats of corporate training videos?

Don’t fall into the trap of thinking there is a one-size-fits-all product for your training needs. Even though the medium may be the same, there are different formats of employee training video production you should consider, depending on your training goals. Here are some of the main categories:

  1. Tutorials and instructional videos: Also known as “how-tos,” instructional videos are a tried-and-true teaching method. They use simple audio and visual components to teach viewers about new topics, services, or products.
  2. Screencast videos: A common type of training video, a screencast is a digital recording of an instructor’s computer screen, typically with audio narration. It is often used to demonstrate new or updated software functionalities or any task or process performed with the assistance of a computer.
  3. Instructor-led videos: This style of video features the actual instructor providing the training to a camera, often with other materials to present the information. Think of it as on-demand remote classroom teaching.
  4. Animated videos: Using computer-generated images, graphics, and music instead of purely human video and audio, animated videos allow for more flexibility, artistry, and interest in presenting training materials.
  5. Interactive videos: This type of animated video allows for more active user involvement by incorporating decision-making, such as quizzes and links, into the learning. This increases users’ engagement and, therefore, their interest.
  6. Live action and role-playing videos: Live action and role-playing videos are a form of animated video in which the user can role-play and become a different character. This creates a more immersive experience that enables the user to gain a different perspective and learn in a more unique and fun way.

The following video shows a corporate video made for Cummins Eastern Canada to communicate safety measures to visitors, contractors and employees at their facilities.

What are the key elements of an effective training video?

Now that you understand corporate training videos and the different types available let’s describe their key elements. Combining these elements will help create a training video through professional video production that meets your business needs and helps your employees reach their learning objectives.

Content and Audience

The first two things you need to determine are the content you want to provide and the audience you need to target.

  • Content: Consider the specific content you want to provide. Are you looking to teach employees about a new product, train them about new features, or create new employee onboarding materials? Defining your content will help determine the direction of your video production and aid in producing a clear and concise message that will engage the learner.
  • Audience: Identifying the needs of the target audience is important. This will determine the type of video that will meet your needs and how you will address the learner. Be sure to consider all types of learners, whether they have different accessibility needs, work remotely, or may need to access the content more than once.

Video Production

Once you have determined your content and your audience, I recommend turning your attention to your employee training video production.

  • Right Format: Ask yourself what video format, such as AVI or MP4, would best suit your needs. The format you choose will depend on factors such as file size, compatibility with various platforms, compression, and more. Remember, the higher the quality, the larger the file size.
  • Ideal Length: What is the typical length of an effective training video? Ideally, training videos should be concise and focused, typically ranging from 5 to 10 minutes. This length helps maintain viewers’ attention and ensures better retention of information.
  • High-Quality Production: Invest in high-quality video production to guarantee a clear, professional end product. This means working with a professional videographer who will ensure impeccable image, sound, and lighting editing.
  • Compelling Graphics, Visuals, and Branding Elements: Make sure to include compelling graphics and branded corporate elements to maintain interest and promote your business visually. These elements can make your video more appealing and memorable.
  • Diversity and Accessibility: Whether you are using live-action or animation, make sure you apply diversity components and make the videos accessible to employees with different learning needs.

As an experienced videographer in corporate video production, I can provide recommendations to help you achieve these aspects and make your training videos effective and engaging.

Delivery and Implementation

One final aspect to consider is delivery and implementation. What is the best way to deliver your corporate training video? Where do you want your videos housed? When considering the delivery and implementation of your corporate training video, keep the following points in mind:

  • Video Accessibility: Do you want the videos to be available on your company website, intranet, or Learning Management System (LMS)? Should they be available on demand? Decide whether the videos should be accessible to everyone or restricted to certain groups within your company.
  • Pre-testing: Since there’s always a period of adaptation and fine-tuning, I suggest you test your training videos with a small group of people before officially launching them. This will enable you to identify areas for improvement and anticipate any technical difficulties. Gather feedback from “the testers” to gauge how effective the videos are in achieving your corporate training goals.
  • Video Effectiveness Assessment and Tracking: Analytics tools can help you track employee engagement with training videos and evaluate their effectiveness. This will help you understand if the training videos are meeting their objectives and where adjustments might be needed.

Elevate Your Training with Effective Corporate Videos

Learning does not end once you have finished school. Whether introducing new products, teaching new software, or conducting yearly training, corporate training videos are practical ways to help your employees engage and grow professionally.

The most effective corporate training videos are those that your employees find most engaging. To achieve this, you’ll need to determine several elements for each video you produce, including your learning objectives, your target audience, your communication strategy, the type of format you want and the production quality that can best meet these needs for an overall positive experience.

There’s no doubt that corporate training videos are important tools in any successful company’s toolbox. As a Montreal videographer, I help organizations create effective employee training videos and other essential corporate videos to support their everyday operations. Contact me for more information about Serious Moonlight video production services.

Ivan Presser

À propos d’Ivan Presser

Ivan Presser, la force créative derrière Les Productions Serious Moonlight, met son expertise en imagerie numérique au service du dynamique monde des affaires et culturel de Montréal depuis plus de 25 ans. Spécialiste en production vidéo, marketing vidéo et photographie, Ivan propose une approche atypique. Son expertise s’exprime via son travail sur des émissions de télévision nationales comme Masterchef Canada, des entrevues avec des personnalités canadiennes notables comme Brian Mulroney et Jean Charest, ainsi que des collaborations avec divers studios de production à Montréal et des clients renommés comme Microsoft, Bell, McDonald’s et SAP. Lire la suite