5 Essential Types of Corporate Videos Every Business Needs

In today’s rapidly changing digital world, it’s important for businesses to be adaptable in their marketing strategies. One effective way to connect with your audience is through the production of corporate videos. Different types of corporate videos provide unique opportunities to engage, inspire, and build a connection that other mediums simply can’t match. By utilizing the power of storytelling and the visual appeal of videos, your business can stand out in a more than ever competitive market.

When using videos to communicate with your audience, it helps to have a clear objective in mind. In this article, I provide an overview of the five most important types of corporate videos to help you choose the one(s) best suited to your goals.

What is a corporate video?

Corporate videos serve as a focused communication tool, to convey a specific message to a targeted audience with the intention of achieving a definite goal. These videos serve a range of business purposes, such as:

  • Showcasing your latest products, services, events, or initiatives through promotional videos.
  • Building brand identity and engaging with your audience through social media campaigns.
  • Providing training to employees through informative videos.
  • Creating testimonials from satisfied customers that build trust from successful projects.
  • Recruiting top talent by highlighting the advantages of working for your company.
  • Attracting potential partners by showcasing the benefits of associating with your company.

Why are corporate videos important?

As per a recent research, 91% of businesses use video as a marketing tool and 96% realize the importance of video as a part of their marketing strategy. What’s more, 92% of marketers say that video enables them to achieve a good return on investment. We cannot deny the fact that videos have a significant influence on key performance indicators (KPIs) such as traffic, leads, sales and viewer comprehension.

The audio and visual aspects of videos make them extremely compelling, effortlessly capturing the viewer’s attention. This ability to entertain and provide information about a product, service or brand has made video an extremely popular marketing tool.

“It has been shown that 95% of people retain the information they watch in a video, compared with 10% when they read it in text form.“

Here are some more reasons why corporate video production is important to your business.

  • Videos show up more easily on search engines: Search engines prioritize websites that have corporate videos. By adding a relevant corporate video with appropriate tags to your landing page, you can increase your search engine ranking, making your business more visible to your audience.
  • Corporate videos help create your brand image: A well-crafted corporate video makes your company look more professional to your clients and future employees. It effectively conveys your message and helps shape a positive perception of your brand.
  • Videos are more convincing: Visual demonstrations of your product or service are more relatable and persuasive. When people see and hear satisfied employees or customers, it fosters trust and belief in your brand.
  • Corporate videos are versatile: Corporate videos can be shared across various platforms such as social media, websites, internal communication channels, and presentations. This versatility makes them easily accessible to a wide audience and highly shareable.
  • Videos can be creative and memorable: Well-produced corporate videos have a higher chance of capturing attention and leaving a lasting impression. With today’s advanced technology, you can also add special effects with motion graphics to make your video stand out. By combining visuals, motion graphics, and written text, you can tell your story in a unique and engaging way, connecting with your audience on a deeper level.

5 types of videos to boost your business marketing efforts

As a business, your communication needs may vary depending on different occasions and objectives. You may be looking to announce the launch of a new product or raise awareness about a charitable cause your company supports. Each message requires a tailored approach, and corporate videos offer a versatile medium to fulfill your needs. I consider there to be five main types of corporate video that every company should have.

  1. Company and brand videos: These videos introduce your organization or brand by showcasing its history, mission, values, and key offerings. It provides viewers with a general understanding of your company’s background, culture, and overall brand identity.
  2. Explainer videos: Explainer videos are designed to showcase a particular product or service offered by your organization. They explain the features, benefits, and unique selling points of the offering in an engaging and informative way. Explainer videos are effective in demonstrating how a product or service solves a problem or fulfills a need. They often come out on top, just after social media videos, as the type of video most often created by businesses.
  3. Testimonial and case study videos: Testimonial videos feature satisfied customers, clients, or employees sharing their positive experiences with your organization. These videos build credibility and trust by showcasing real-life examples of how the organization’s products, services, or solutions have made a difference. Case study videos delve deeper into customer success stories, highlighting challenges faced and the solutions provided.
  4. Training and educational videos: Training and educational videos are powerful tools used by organizations to provide valuable learning resources to their audience. These videos are crafted to deliver information in a clear and concise manner, simplifying complex topics and making learning more accessible and engaging. Examples of such videos include ‘How-To’ guides and informative videos tailored for customers.
  5. Corporate culture and recruitment videos: This type of video focuses on your organization’s work environment, company culture, and values to attract potential employees or partners. It highlights the organization’s unique aspects, such as employee benefits, career growth opportunities, team dynamics, and any employee-centric initiatives. These videos aim to create a positive impression and attract talented individuals to join the organization.

Unlock the power of audio-visual communications

Today, the creative potential of video goes far beyond the use of simple text and static images. Voices, music and animation are all elements that can complement your video to create a dynamic narrative that captures the attention of your target audience. It’s also important to note that, beyond the creative appeal, certain types of corporate videos are silent salespersons that help promote your brand via various publishing platforms and search engines.

Whether you need a video to showcase your brand, a promotional or explainer video for your product, a training video or a recruitment video, the possibilities are endless. With the right creative vision and professional execution, your corporate video can leave a lasting impression and lead to significant results.

As a videographer with over 25 years of experience, I can help you with all your corporate video production needs. Serious Moonlight offers video production services to businesses and organizations in the West Island and Montreal area. Visit our corporate video production page to learn more about our services.

Ivan Presser

About Ivan Presser

Ivan Presser, the creative force behind Serious Moonlight Productions, brings over a quarter-century of digital imagery expertise to the vibrant cultural and business heart of Montreal. Specializing in video production, video marketing, as well as photography, Ivan’s approach is anything but ordinary. His expertise in video production is shown through his work on national television shows like Masterchef Canada, interviews with notable Canadian figures such as Brian Mulroney and Jean Charest, along with collaborations with various production studios in Montreal and clients globally, such as Microsoft, Bell, McDonald’s, and SAP.. Read More